In our previous post, we discussed the concepts and the 'Story behind Personalization' in E-Commerce. Here, in Part 2, we present a real world example of how platform, merchandising, ideation, and execution come together to bring the Personalization story to life.
Please register by clicking the 'Register' link below - we look forward to sharing our learning with you!
Learn how Netshoes Delivers a Personalized Customer Experience
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The Power of a Personalized Customer Experience How Netshoes Re-platformed to Best in Class In the face of decreasing brand loyalty and slowing growth in new online shoppers, competition for these shoppers is heating up. The challenge now is to not only win the customer, but also retain and drive more incremental dollars from these customers. E-sellers must provide experiences that are relevant to their customers and their needs. Personalization is highly effective in increasing relevance as well as customer loyalty, conversion, retention and order size. But the challenge is how to get there. Join Netshoes and Ecommerce experts, as they walk through a case study of business success through delivery of a more personalized customer experience. You’ll get the whole story; from investment business case to execution for a complete understanding of what it takes to build a best-in-class personalized experience and where to start to improve your site. Join us to learn:
- The business case for an investment in personalization technology
- Specific examples where personalization can drive incremental revenue
- The resources and technical requirements for deploying a best in class personalized customer experience
Register
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Webinar: March 24, 2011, 2pm ET Speakers Roni Cunha Bueno Chief Marketing Officer Netshoes Pedro Reiss eCommerce Director F.biz Jags Krishnamurthy Chief Operation Officer Object Edge Dave Magnoni Marketing Director Oracle |
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